| A price changes | Rebuild the file and resend it to everyone. Whoever already had it keeps the old one. | Change it once and everybody sees the new one instantly. |
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| A new product launches | Another file, another email, another version floating around. | It appears in the catalog. Nobody needs to be told. |
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| Finding something specific | Ctrl+F on the exact name, and good luck. | By name, model, barcode, category, color, connector or wattage. |
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| The buyer doesn't speak your language | Build another file per language, then maintain both. | They switch it themselves: eight languages across the store, with product names in English, Spanish, French and Italian (most in Chinese and Russian too). |
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| Seeing the actual product | A small photo, sometimes a computer image. | 2,504 photos of our own, zoomable, and video on 104 products. |
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| Placing an order | Write an email by hand with the codes copied across. Errors guaranteed. | Built in the app with minimums pre-filled, and it arrives with the exact model and version. |
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| On a phone | Downloaded, buried among files, never opened again. | An icon on the home screen. One thumb away. |
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| Knowing if they looked | You never find out. | You know who came in, what they looked at and when. |
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| With no connection | It opens, if you can find it. | It opens too: what they already viewed stays on the phone. |
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